Why the Monarch?

The Monarch butterfly is a creature that tends to inspire all who come close to it. The
product of a magical metamorphosis from caterpillar to butterfly, the Monarch's natural
beauty and remarkable migratory journey capture the imagination of children and adults
alike. But its habitat is seriously threatened, and we believe it is time to act and involve
children (who are literally the Earth’s heirs) to turn the situation around.

Currently, the fact of the matter is that:

USA & Canada:
Over 6,000 acres of Monarch milkweed habitat is vanishing every day due to urban
sprawl and use of herbicides on farmlands.

Mexican highlands:
Half of Monarch’s winter habitat has already been destroyed due to illegal logging and
the destructive process continues largely unabated.